Hoegaarden Team - The refreshing bikers
Posted: Tue Jun 01, 2010 11:51 am
History of the team
Created at the end of March 2010, Hoegaarden Team is the first step of an international brewery in the cicling world.
Indeed, as the most important company of the most important country of a sport that becomes worldwide, AB Inbev had no other choice than to enter cycling to promote its brands.
In this regard, the brand "Hoegaarden" was chosen because of the uniqueness of this white beer that young people from the whole world find more appealing.
Facts
The team is based in Luxembourg for obvious fiscal reasons but has his training base in Belgium, near Leuven. Because of this implantation and to facilitate communication inside the team, the recruitement process focused on Belgian and Luxembourgers bikers.
The working language is then a mixture of German, French and Flemish.
Season 2010
After a disappointing first month without glance and - more important - without significative results, the team leader decided to start from a clean sheet and from a team able to play its cards right during all kinds of races. So, new but experienced riders were hired behind a great captain and leader: Gilbert Philippe.
Besides some helpers like Thomas Steels and Joachim Benoit, these new guys included Pieter Van Pietegem (an interesting guy to place in escapes thanks to his burst of speed), Andy Schlecht (a decent climber), Kim Kärjeng (to lead the team downhill) and Klaus Warm (a good sprinter).
From this moment on, the team was able to access some podiums in Graulhet and in Namibia but the quest for a victory was still unsuccessful.
Therefore, the team management decided to inject some capital and reinforce the team by substituing Schlecht, Steels and Benoit with Lionel Strauss, Sergej Boljakow (two decent flatriders) and last but not least Benoît Weis, one of the best climbers around in lower divisions.
Finally, thanks to this new acquisition, Hoegaarden Team reached its first victory when Weis won Kraubat GP against strong contenders.
This victory combined with the reorganisation of the team which will now focus on hilly races means the beginning of a new era.
Then, some very good guys like Van Pietegem, Warm and Kärjeng were let go so new bikers could find a spot in the team.
Now, with the addition of Fabien Weber (Weis's friend and an honest flatrider) and, more important, Tom Hoegaerts (a flatrider able to stay with the leaders when the road goes up) and Laurent Schimberg (an interesting hillrider) who finished his first race with his new jersey at a great 3rd place and as winner of the massive sprint in Bormio - St Anton, where Philippe did a great job too by getting the 2nd spot.
Objectives
Thanks to these promising results, the management hopes the team can now book more victories and thus gain access to the 5th division during June before attaining the 4th for September 2010.
The team
Created at the end of March 2010, Hoegaarden Team is the first step of an international brewery in the cicling world.
Indeed, as the most important company of the most important country of a sport that becomes worldwide, AB Inbev had no other choice than to enter cycling to promote its brands.
In this regard, the brand "Hoegaarden" was chosen because of the uniqueness of this white beer that young people from the whole world find more appealing.
Facts
The team is based in Luxembourg for obvious fiscal reasons but has his training base in Belgium, near Leuven. Because of this implantation and to facilitate communication inside the team, the recruitement process focused on Belgian and Luxembourgers bikers.
The working language is then a mixture of German, French and Flemish.
Season 2010
After a disappointing first month without glance and - more important - without significative results, the team leader decided to start from a clean sheet and from a team able to play its cards right during all kinds of races. So, new but experienced riders were hired behind a great captain and leader: Gilbert Philippe.
Besides some helpers like Thomas Steels and Joachim Benoit, these new guys included Pieter Van Pietegem (an interesting guy to place in escapes thanks to his burst of speed), Andy Schlecht (a decent climber), Kim Kärjeng (to lead the team downhill) and Klaus Warm (a good sprinter).
From this moment on, the team was able to access some podiums in Graulhet and in Namibia but the quest for a victory was still unsuccessful.
Therefore, the team management decided to inject some capital and reinforce the team by substituing Schlecht, Steels and Benoit with Lionel Strauss, Sergej Boljakow (two decent flatriders) and last but not least Benoît Weis, one of the best climbers around in lower divisions.
Finally, thanks to this new acquisition, Hoegaarden Team reached its first victory when Weis won Kraubat GP against strong contenders.
This victory combined with the reorganisation of the team which will now focus on hilly races means the beginning of a new era.
Then, some very good guys like Van Pietegem, Warm and Kärjeng were let go so new bikers could find a spot in the team.
Now, with the addition of Fabien Weber (Weis's friend and an honest flatrider) and, more important, Tom Hoegaerts (a flatrider able to stay with the leaders when the road goes up) and Laurent Schimberg (an interesting hillrider) who finished his first race with his new jersey at a great 3rd place and as winner of the massive sprint in Bormio - St Anton, where Philippe did a great job too by getting the 2nd spot.
Objectives
Thanks to these promising results, the management hopes the team can now book more victories and thus gain access to the 5th division during June before attaining the 4th for September 2010.
The team